How private clubs extend relevance into the real lifestyles of their members. Service, convenience and value beyond the clubhouse and club facilities. The member experience travels with the member wherever they go.

As a club professional and industry leader, what stands out for me and what I think clubs need to do to thrive now and into the future is to go beyond the building or location. The modern member seeks wellness, culture, connection, and global access. Clubs must now complement first rate facilities, fine dining and exceptional experiences with true lifestyle relevance.