How private clubs extend relevance into the real lifestyles of their members. Service, convenience and value beyond the clubhouse and club facilities. The member experience travels with the member wherever they go.

THE EMOTIONAL ECONOMY OF MEMBERSHIP... The most forward-thinking club leaders know this truth: you can’t buy belonging. While dues sustain operations, it’s emotional loyalty that sustains the brand. Members rarely stay members because of financial value only, they stay because they feel valued.

As a club professional and industry leader, what stands out for me and what I think clubs need to do to thrive now and into the future is to go beyond the building or location. The modern member seeks wellness, culture, connection, and global access. Clubs must now complement first rate facilities, fine dining and exceptional experiences with true lifestyle relevance.

Help Members Make Memories All Over the World Not Just at Your Club Travel creates unique, emotional experiences and memories that last a...

Alternatives to the ever-unpopular club food & beverage minimum. Membership has its privileges… plus a food and beverage minimum! On top...

The benefits of adding a travel club to your club. Club… meet Travel Club! Club Benefits and Member Benefits Everyone loves to travel...

The Art and Science of Loyalty Programs - "Emotional Experiences" Fact #1: Gen X and Millennials are more interested in experiences than...

The Member Relationship Marketing Program Your Club Needs... Does your club offer a loyalty and reward program? I’d be surprised if you...

5 Important Things to Consider When Implementing a Reward Program for Your Club.