How private clubs extend relevance into the real lifestyles of their members. Service, convenience and value beyond the clubhouse and club facilities. The member experience travels with the member wherever they go.

THE EMOTIONAL ECONOMY OF MEMBERSHIP... The most forward-thinking club leaders know this truth: you can’t buy belonging. While dues sustain operations, it’s emotional loyalty that sustains the brand. Members rarely stay members because of financial value only, they stay because they feel valued.

I'm sure you have noticed, many club's have already started the transition, we are entering beyond Lifestyle to "Living Easy". This is a new chapter where relevance, not recreation, defines the modern member experience.

As a club professional and industry leader, what stands out for me and what I think clubs need to do to thrive now and into the future is to go beyond the building or location. The modern member seeks wellness, culture, connection, and global access. Clubs must now complement first rate facilities, fine dining and exceptional experiences with true lifestyle relevance.

Help Members Make Memories All Over the World Not Just at Your Club Travel creates unique, emotional experiences and memories that last a...

Alternatives to the ever-unpopular club food & beverage minimum. Membership has its privileges… plus a food and beverage minimum! On top...

The benefits of adding a travel club to your club. Club… meet Travel Club! Club Benefits and Member Benefits Everyone loves to travel...

The Art and Science of Loyalty Programs - "Emotional Experiences" Fact #1: Gen X and Millennials are more interested in experiences than...

The Member Relationship Marketing Program Your Club Needs... Does your club offer a loyalty and reward program? I’d be surprised if you...

5 Important Things to Consider When Implementing a Reward Program for Your Club.

Humor is something that transcends most barriers. It is a common unification; a concept understood by all. Despite this, there exists a...

What makes a great leader? Management theorist Simon Sinek suggests, it’s someone who makes their employees feel secure, who draws...

Career analyst Dan Pink examines the puzzle of motivation, starting with a fact that social scientists know but most managers don't:...

Why do people feel so disengaged at work? Today's businesses are dizzyingly complex and traditional management structures are obsolete. ...

William Ury explains how listening is the essential, and often overlooked, half of communication. His stories of candid conversations...

William Ury, author of "Getting to Yes," offers an elegant, simple way to create agreement in even the most difficult situations -- from...

Have you ever felt like you're talking, but nobody is listening? Here's Julian Treasure to help you fix that. As the sound expert...

"Practical wisdom" ... an antidote to a society gone mad with bureaucracy. Barry Schwartz argues powerfully that rules often fail us,...

Body language affects how others see us, but it may also change how we see ourselves. Social psychologist Amy Cuddy shows how "power...

Start with Why: How Great Leaders Inspire Action #leadership #entrepreneur